Strategies of commercialization of the fruits in the tianguis of Malinalco, Mexico

Authors

  • Noemí Guadarrama Martínez Instituto de Ciencias Agropecuarias y Rurales-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50090. Tel. 01(722) 2965552
  • Dora Ma. Sangerman-Jarquín Campo Experimental Valle de México-INIFAP. Carretera los Reyes-Texcoco km 13.5, Coatlinchán, Texcoco, Estado de México. AP. 10. CP. 56250. Tel. 01 (800) 0882222, ext. 85353
  • María Cristina Chávez Mejía Instituto de Ciencias Agropecuarias y Rurales-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50090. Tel. 01(722) 2965552
  • María Cristina Chávez Mejía Instituto de Ciencias Agropecuarias y Rurales-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50090. Tel. 01(722) 2965552
  • Martín Rubí Arriaga Centro de Investigación y Estudios Avanzados en Fitomejoramiento-Facultad de Ciencias Agrícolas-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50200. Tel. y Fax: 01 (722) 2965518, ext. 193

DOI:

https://doi.org/10.29312/remexca.v9i4.1400

Keywords:

family economy, exchange systems, sellers

Abstract

The tianguis is conceived as a public market seen as spaces of exchange and some have the particularity that the economic activity of acquisition of goods is done through barter, without the intervention of the currency as an exchange value. It is important to ethnographically describe the different exchange strategies to reveal that economic events are mediated by the sociocultural features of the subjects; whose function is fundamentally economic. The objective of the research was to present and analyze the traditional and modern marketing strategies used by sellers and buyers of the fruits of Malinalco, State of Mexico. From January to December 2015, a survey with closed questions was applied to 70 collectors/marketers located within the tianguis, for the preparation of the list of techniques used to sell each of the fruits.

Downloads

Download data is not yet available.

Downloads

Published

2018-06-29

How to Cite

Guadarrama Martínez, Noemí, Dora Ma. Sangerman-Jarquín, María Cristina Chávez Mejía, María Cristina Chávez Mejía, and Martín Rubí Arriaga. 2018. “Strategies of Commercialization of the Fruits in the Tianguis of Malinalco, Mexico”. Revista Mexicana De Ciencias Agrícolas 9 (4). México, ME:841-49. https://doi.org/10.29312/remexca.v9i4.1400.

Issue

Vol. 9 No. 4 (2018)

Section

Articles

License

The authors who publish in Revista Mexicana de Ciencias Agrícolas accept the following conditions:

In accordance with copyright laws, Revista Mexicana de Ciencias Agrícolas recognizes and respects the authors’ moral right and ownership of property rights which will be transferred to the journal for dissemination in open access. Invariably, all the authors have to sign a letter of transfer of property rights and of originality of the article to Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias (INIFAP) [National Institute of Forestry, Agricultural and Livestock Research]. The author(s) must pay a fee for the reception of articles before proceeding to editorial review.      

All the texts published by Revista Mexicana de Ciencias Agrícolas —with no exception— are distributed under a Creative Commons License Attribution-NonCommercial 4.0 International (CC BY-NC 4.0), which allows third parties to use the publication as long as the work’s authorship and its first publication in this journal are mentioned.

The author(s) can enter into independent and additional contractual agreements for the nonexclusive distribution of the version of the article published in Revista Mexicana de Ciencias Agrícolas (for example include it into an institutional repository or publish it in a book) as long as it is clearly and explicitly indicated that the work was published for the first time in Revista Mexicana de Ciencias Agrícolas.

For all the above, the authors shall send the Letter-transfer of Property Rights for the first publication duly filled in and signed by the author(s). This form must be sent as a PDF file to: revista_atm@yahoo.com.mx; cienciasagricola@inifap.gob.mx; remexca2017@gmail.

 

This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 International license.

Most read articles by the same author(s)

<< < 1 2 3 4 5 > >>