Optimization model for the distribution of guava from Mexico to the United States of America

Abstract

In Mexico, the production of guava (Psidium guajava L.) is very representative, since year after year, it is among the first 10 fruits harvested with higher yields. From 2008, fresh guava began to be sent to the United States of America, aimed at the nostalgia market, complying with the tariff and phytosanitary requirements for the crossing to this country, as one of these requirements is that the cargo is irradiated, which is the elimination of bacteria and pathogens harmful to health. The present work, shows the methodology and procedures before an open market essential for the competitive strategy and the generation of income that improves the planning of the distribution of fresh guava in all the federal entities of Mexico both producing and consuming United States of America; through the formulation in linear programming of a distribution optimization model for this fruit, which minimizes transport costs where it identifies potential consumption centers and recommends that quantities should be supplied to said market, to maintain the balance between the supply and demand of fresh guava, in order to make the products and services available to customers at the time and place, in the desired conditions and forms, in the most cost-effective manner refer.