MARKET RESEARCH OF AVOCADO, GUAVA AND PEACH IN MEXICO CITY, MEXICO

Abstract

The objectives of this research was: 1) to identify the variables that inf luence the tastes and preferences of urban consumers, when buying avocado, guava and peach; and 2) to relate the income levels and size of urban households with the purchase of fresh avocado, guava and peach in 2009. In terms of buying preferences, it was found that, the avocado, guava and peach, in households is determined by the level of income and household size, being the most significant variables: size, consistency and external color that each fruit may have. According to the statistical analysis, certain characteristics are required if wanted to be part of the competition within this market: a) the guava should be of medium size, medium consistency and no freckles on the outside; b) the peach should be of medium size, medium consistency, reddish color and seed glued to the pulp; and c) the Hass avocado, exceeds the consumers preference over the Creole and Fuerte varieties; as it has a hard shell and easy detachment, households prefer the medium size. Regarding the place of purchase, households prefer the following: People with high levels of income regardless of their house’s size prefer the supermarket (Aurrera has the highest frequency). Those with a medium income level prefer markets and tianguis. Those with low income levels, shop at flea markets and grocery stores. There are more homes for low and middle income who buy guava; conversely, the number of households buying peaches is higher as the income range increases.