Strategies of commercialization of the fruits in the tianguis of Malinalco, Mexico

Authors

  • Noemí Guadarrama Martínez Instituto de Ciencias Agropecuarias y Rurales-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50090. Tel. 01(722) 2965552
  • Dora Ma. Sangerman-Jarquín Campo Experimental Valle de México-INIFAP. Carretera los Reyes-Texcoco km 13.5, Coatlinchán, Texcoco, Estado de México. AP. 10. CP. 56250. Tel. 01 (800) 0882222, ext. 85353
  • María Cristina Chávez Mejía Instituto de Ciencias Agropecuarias y Rurales-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50090. Tel. 01(722) 2965552
  • María Cristina Chávez Mejía Instituto de Ciencias Agropecuarias y Rurales-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50090. Tel. 01(722) 2965552
  • Martín Rubí Arriaga Centro de Investigación y Estudios Avanzados en Fitomejoramiento-Facultad de Ciencias Agrícolas-Universidad Autónoma del Estado de México. Campus Universitario “El Cerrillo”. El Cerrillo Piedras Blancas, Toluca, Estado de México, México. CP. 50200. Tel. y Fax: 01 (722) 2965518, ext. 193

DOI:

https://doi.org/10.29312/remexca.v9i4.1400

Keywords:

family economy, exchange systems, sellers

Abstract

The tianguis is conceived as a public market seen as spaces of exchange and some have the particularity that the economic activity of acquisition of goods is done through barter, without the intervention of the currency as an exchange value. It is important to ethnographically describe the different exchange strategies to reveal that economic events are mediated by the sociocultural features of the subjects; whose function is fundamentally economic. The objective of the research was to present and analyze the traditional and modern marketing strategies used by sellers and buyers of the fruits of Malinalco, State of Mexico. From January to December 2015, a survey with closed questions was applied to 70 collectors/marketers located within the tianguis, for the preparation of the list of techniques used to sell each of the fruits.

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Published

2018-06-29

How to Cite

Guadarrama Martínez, Noemí, Dora Ma. Sangerman-Jarquín, María Cristina Chávez Mejía, María Cristina Chávez Mejía, and Martín Rubí Arriaga. 2018. “Strategies of Commercialization of the Fruits in the Tianguis of Malinalco, Mexico”. Revista Mexicana De Ciencias Agrícolas 9 (4). México, ME:841-49. https://doi.org/10.29312/remexca.v9i4.1400.

Issue

Vol. 9 No. 4 (2018)

Section

Articles

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