El cooperativismo agroalimentario en España: estrategias de calidad y diferenciación del sector
DOI:
https://doi.org/10.29312/remexca.v6i2.724Keywords:
calidad, competitividad, cooperativismo agrario, diferenciación, EspañaAbstract
En este trabajo se describe la dimensión e importancia del cooperativismo agroalimentario a nivel europeo, abordando la asimetría de escala que se da dentro de la cadena de valor entre sus actores comerciales en origen y en destino. La situación del movimiento cooperativo en el área mediterránea se aborda desde el estudio del caso de España, realizándose una descripción de sus principales estrategias de crecimiento e innovación. Pese a lo heterogéneo y atomizado de su estructura empresarial, el sector cooperativo nacional presenta altos niveles de competitividad, mostrando una elevada capacidad de adaptación a los requerimientos que los mercados le imponen en términos de escala, calidad o diferenciación de sus productos.
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