Sustainability in the global blueberry value chain between Mexico and China
DOI:
https://doi.org/10.29312/remexca.v12i5.2716Keywords:
environmental, global value chain, economic, socialAbstract
Sustainability has three guiding principles: environmental integrity, social equity and economic prosperity that are integrated into the triple bottom line framework. Being sustainable means integrating environmental, social and economic practices into the processes of the global value chain. This research aimed to analyze sustainable practices and implementation drivers in the blueberry industry. The global blueberry value chain between Mexico and China was used as a case study. Information was collected through semi-structured interviews, field visits and secondary information sources. The analysis allowed the identification of the existence of three types of drivers for the implementation of sustainable practices: government, consumers and non-governmental organizations. In addition, the use of genetics and technology as an environmental practice, compliance with labor laws as a social practice and cost-quality control as an economic practice were identified. And it was determined that the certifications are used as a verification tool. It was concluded that the global blueberry value chain between Mexico and China follows market pressures and economic practices but works on initiatives to improve its environmental and social practices.
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